Sponsor Banking Redefined

Column's Blueprint for the Future

Accrued, is a Fintech Confidential Series on LendTech, with support provided by LoanPro

This series will explore Fintech through the lens of Lending with conversations with those making decisions that shape the market.

We will cover the impact of Compliance, OPtimization, the need for modernization, and the growing demand for Personalization


In this dynamic episode of Accrued, a Fintech Confidential series presented by LoanPro,  hosted by Tedd Huff and co-host Colton Pond, They explore the cutting-edge solutions Column is bringing to sponsor banking. Brian Fishbein, Column's Head of Investing and Treasury, joins the discussion, providing an insider's perspective on how Column is challenging traditional banking norms. By focusing on enabling developers and builders to create novel financial products, Column is uniquely positioned as a nationally chartered bank dedicated to sponsor banking initiatives.

The episode covers Column's commitment to increasing visibility and control within credit programs, their deep understanding of compliance activities, and the ability to address and resolve issues promptly. These aspects are vital for fintech partners and a testament to Column's innovative and responsible approach to financial services.

Further, the conversation highlights Column's unique value proposition. It distinguishes itself from traditional sponsor banks by prioritizing developer needs and allowing for rapid innovation within the regulatory framework. Brian Fishbein's diverse background, from his engineering degree from Princeton University to his significant experience in the financial sector, provides valuable insights into Column's strategies and operations.

As the discussion unfolds, it becomes clear that Column's vision extends beyond merely offering new banking services. It's about creating a more inclusive, efficient, and responsive financial ecosystem, leveraging technologies like blockchain for enhanced security and transparency. The episode concludes on a reflective note, considering the broader societal impacts of fintech innovations, including making financial services more accessible and fostering economic growth.

This episode of Accrued features engaging dialogue with Brian Fishbein and insightful commentary from hosts Tedd Huff and Colton Pond. It illuminates the transformative role of Column in the sponsor banking industry and sets new benchmarks for what's possible in fintech

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Key Highlights:

  • Revolutionizing Banking Infrastructure: How Column's innovative platform is setting new standards for real-time financial transactions and service delivery.

  • The Founders' Journey: Annie and Eddie's inspirational path from identifying market needs to launching a groundbreaking fintech solution.

  • A New Era of Financial Transactions: Column's contribution to making instant payments and streamlined lending a reality for consumers and businesses.

  • Building on Trust and Security: Insights into Column's rigorous regulatory and compliance measures that ensure user data protection and trust.

  • Overcoming Regulatory Hurdles: The strategic approaches Column used to navigate the complex financial regulatory environment during its early stages.

  • Fostering Innovation through Open APIs: How Column empowers developers to create customized financial services and applications.

  • The Future of Inclusive Banking: Column's vision for a financial ecosystem that caters to underserved markets and promotes economic inclusion.

  • Blockchain's Role in Banking: Exploring the potential impacts of blockchain technology on the future of secure and transparent banking services.

  • Challenges and Triumphs: A candid look at the obstacles Column faced and overcame in its mission to redefine banking.

  • Beyond Fintech: The broader societal implications of Column's work in promoting financial equality and fostering economic growth.


  1. Innovation as a Catalyst for Change: Column's story underscores the transformative power of fintech in reshaping the banking industry and addressing long-standing inefficiencies.

  2. Security and Compliance as Cornerstones: The episode highlights the critical importance of building financial services on a foundation of trust, security, and regulatory compliance.

  3. The Importance of Flexibility: Column's success illustrates the need for financial solutions that are adaptable and capable of meeting the evolving needs of a digital economy.

  4. The Potential of Technology to Democratize Finance: Column's initiatives reveal the potential of emerging technologies to make financial services more accessible and equitable.

  5. A Vision for the Future: The episode conveys a compelling vision for a future where banking is more inclusive, efficient, and responsive to global needs.


Brian’s LinkedIn Profile https://www.linkedin.com/in/brian-fishbein/ 

Fintech Confidential

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Support is provided by:

LoanPro - As default rates continue to rise and margins compress in lending, financial organizations are searching for solutions that combine operational efficiency with innovation. Look no further, as LoanPro allows lenders to enhance their origination, servicing, collections, and payments using the foundation of a modern lending core. Check out loanpro.io to learn how 600+ financial organizations have modernized their tech stack with LoanPro.

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HAWK:AI - HAWK:AI's game-changing approach to compliance. With real-time monitoring, adaptive learning, and advanced AI, it cuts false positives, simplifying your compliance efforts. Upgrade your surveillance with ease. Visit https://gethawkai.com for more intelligent, more effective compliance.


Time Stamps:

01:25 The Founders' Journey: From Plaid to Column

01:48 Column's Mission: Blending FinTech Agility with Banking Solidity

02:02 Exploring Column's Impact and Brian Fishbein's Role

02:32 Brian Fishbein: A Personal Introduction

02:49 Column's Approach to Banking as a Service  

04:06 The Evolution of Sponsor Banking

04:20 Column's Unique Position in the Sponsor Banking Industry

06:44 The Future of FinTech Banking with Column

07:43 Column's Technology and Compliance Strategy

14:56 Real-Time Data: The Backbone of Column's Innovation

15:34 Leveraging Technology for Credit Program Innovation

18:41 Column's Differentiation Strategy in FinTech

21:38 Navigating Innovation and Compliance in FinTech

30:09 Column's Approach to Sponsor Banking Partnerships

32:56 Column's Strategic Direction and Industry Trends

33:04 The Future of Lending and Technology in FinTech

37:02 Sponsor Banking: A Look into the Future

40:27 Closing Thoughts from Brian Fishbein

41:40 Reflections and Key Takeaways

This is a Production of Diamond D3, Media

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ABOUT The Guest:

Brian Fishbein: Brian Fishbein has a diverse and extensive work experience in the financial industry, currently serving as the Head of Investing & Treasury at Column. He is an alumnus of Princeton University, where he earned a Bachelor of Science in Mechanical and Aerospace Engineering. His role at Column emphasizes his significant contributions to the company, focusing on investing and treasury management, underlining his profound impact on the fintech sector through his expertise and leadership.

Column: Column is distinguished as the only nationally chartered bank dedicated to empowering developers and builders with the ability to create new financial products. The company's mission is centered around sponsor banking initiatives, offering increased control and visibility for fintech partners over their credit programs. Column's approach is unique, providing a framework that supports rapid and compliant innovation within the regulated environment of a financial entity.

About the Hosts:

Tedd Huff is the Co-Founder of Voalyre and the President & Founder of Diamond D3, a consultancy renowned for its expertise in global payments and marketing. With over two decades of experience in FinTech, Huff has played a pivotal role in shaping the industry through his contributions to various startups and established companies, focusing on growth, innovation, process improvements, and enhancing user experience in the complexity of payments.

Colton Pond is a seasoned marketing executive with a strong fintech and financial services background. In his latest role, Colton is the CMO for LoanPro's API-first lending platform, aiming to meet the increasing market demands. His track record includes a significant tenure at Truv, where he led the marketing team to achieve a 300% growth in year-over-year revenue. Colton has also held key marketing and sales positions at MX, Lucid, and HealthEquity, demonstrating his ability to drive success and innovation within the fintech sector.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally

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